Locally abundant on coastal rock outcrops. This is Helichrysum aff. intermedium (c)(Helichrysum selago var. tumidum; WELT SP058412)
The last thing I called this (https://inaturalist.nz/observations/6245576) had no confirmation, so not expecting much here, interestingly we are now 900 m lower, but still on the Best (West) Coast.